the creative and commercial in harmony
Digital Folk Art – A whole new world of art that is not art
By Gavin Artz- November 10th 2009
Origonally published on the Collections Australia Network
http://keystone.collectionsaustralia.net/publisher/Outreach/?p=3437
“In all affairs it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted.” – Bertrand Russell
Digital folk art comes from open source technologies and associated open distribution channels and raises many questions for the arts.
The price of technology has fallen, often to nothing, as access to technology and technological know how has exploded. Whole open source industries offer easy to use, powerful, creative tools that build digital communities of shared creative meaning. There is a digital culture that creates and distributes online, that reflects on the world and represents it to a community ready to digest.
This is a vibrant, living, creative culture and just as folk art is a daily response to the world people live in, decorating and telling stories on everyday objects, this digital folk art does the same. As with some folk art, digital folk art can be seen as kitsch, amusing and distracting decoration; some also can be seen as powerful and influential art. With the multitude of work created only a small proportion maybe seen as art, the people who create it and experience it don’t care what it is called, they don’t care about the art world; they live and respond to a bigger world, they live art.
If we live art, if our daily lives engage continually with artistic expression, do we in a modern western society have the capacity to recognise such a creative culture as art?
Digital folk art benefits from the change in economic models that the digital era has ushered in. The digital world encourages abundance (Anderson 2006), server costs are negligible, access and software are cheap or free. All work can be made available and no one person is mediating your experience. No one is limiting access to the full breadth of art and culture.
Galleries, museums and exhibitors are at a crossroads. These organisations have traditionally operated within the economics of scarcity; limited wall space, limited storage space. The digital world does not work on that model. The digital world does not need to show work in a building and you don’t have to leave your daily life to experience it.
*What spaces will be the environments in which to have an arts experience?
*Will we know we are having an arts experience?
*Do we need to know that we are having an art experience?
*What will be called art and what work should be preserved?
*Do digital artists want work preserved?
*Is there a role for curators when scarce resources no longer need to be allocated?
*How do artists make a living when it is difficult to show work and very difficult to sell work?
We are on the eve of a shift to a different concept of artistic creative culture. We are moving to a conception of the arts that does not just have its domain as a cultural activity, but one where this creativity is central to culture, community and the economy. This new conception of a creative culture is full of opportunity not only for artists, but all citizens. However, to get to these opportunities we need to review concepts we have long taken for granted.
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