the creative and commercial in harmony
Posts tagged Communication
Creative Cultural Practice and the Commercial in Harmony
Jan 14th
By Gavin Artz- January 14th 2010
Originally published on Mission Models Money
“No culture can live, if it attempts to be exclusive.”
- Mohandas Gandhi
As CEO of the Australian Network for Art and Technology (ANAT) I have experienced artists going through the patent process, rapid prototyping, engaging in scientific research and producing new applications in digital media. There is a myth about those involved in creative practice, that they are not interested in business. There is a difference though between not wanting to be a businessperson and not wanting to be involved in business. Many creative practitioners are interested in engaging with business, being commercial, but they want to pursue their creative vision and not spend a majority of there time focused on business outcomes. We have a creative core in our societies that are some of our lowest income earners (Throsby & Hollister 2003); that seems absurd when we are told the economy relies on people creatively resolving problems. More >
