the creative and commercial in harmony
Posts tagged Digital media
are we entering a new digital renaissance?
Mar 17th
An interview with Gavin Artz by the CIIC – March 17th 2010
Originally published by the CIIC
http://www.creativeinnovation.net.au/Features/Are-we-really-entering-a-new-digital-Renaissance-.html
Collaboration is at the heart of innovation – an area very close to Gavin’s heart, in his role at ANAT, an Adelaide-based organisation that represents those people with a creative passion for emerging technologies.
“There are scientists and artists who are currently innovating and developing intellectual property in order to create and do what they do. However, this needs to be recognised in order to enable future innovation,” Gavin says.
“There is an opportunity now – at this time in history – which could be considered the ‘new renaissance’ where science, art, engineering, creativity and innovation come together. More >
Creative Cultural Practice and the Commercial in Harmony
Jan 14th
By Gavin Artz- January 14th 2010
Originally published on Mission Models Money
“No culture can live, if it attempts to be exclusive.”
- Mohandas Gandhi
As CEO of the Australian Network for Art and Technology (ANAT) I have experienced artists going through the patent process, rapid prototyping, engaging in scientific research and producing new applications in digital media. There is a myth about those involved in creative practice, that they are not interested in business. There is a difference though between not wanting to be a businessperson and not wanting to be involved in business. Many creative practitioners are interested in engaging with business, being commercial, but they want to pursue their creative vision and not spend a majority of there time focused on business outcomes. We have a creative core in our societies that are some of our lowest income earners (Throsby & Hollister 2003); that seems absurd when we are told the economy relies on people creatively resolving problems. More >
The arts, innovation and commercial opportunities
Aug 24th
By Gavin Artz – August 24th 2009
Originally published for ISEA 2009
The Australian Network for Art and Technology (ANAT) has been working with art, science and technology for 21 years. It has only been relatively recent that the innovation potential of the arts, particularly those working with technology, has been understood. Myths relating to artists not wishing to be commercial and the active marginalising of the arts in intellectual property (IP) development has meant that the arts are overlooked as a source for commercially viable IP. Through my work at ANAT I have experienced artists going through the patent process, rapid prototyping, engaging in scientific research and producing new applications in digital media. More >
Art, Living Culture and the Entrepreneurial Mind
Aug 4th
By Gavin Artz – August 4th 2008
Originally published Music Forum. Journal of the Music Council of Australia
Vol. 15 No. 4, August – October 2009. ISSN 1327-9300
If art were a part of our living culture would we recognize it as art?
In the digital age one of the biggest conundrums for business is how to find successful models for generating revenue from digital activity. Facebook doesn’t generate as much revenue as its value would suggest it should and digital business is finding it has a commodity that is highly valued in a cultural and social sense, but consumers are not willing to put any commercial value on it (Oreskovic, 2009). Those artists whose practise is in digital media would probably be able to relate to this problem. More >
