By Gavin Artz – April 2012
Originally Published as a part of the catalogue for the exhabition “We need you, you need us”.

“It’s the economy, stupid” Bill Clinton 1992 – U.S. President

The concept of the Experience Economy (Pine & Gilmore 1998) was one of the first attempts to understand a significant economic and cultural shift brought about by digital technology. The Experience Economy in the hands of marketers played out, and for some companies still plays out, as corporations producing an artificial cultural experience to help sell goods and services. It was a reasonable attempt to make sense of the fundamental changes occurring in developed economies, but while the work of Pine and Gilmore intuitively grasped a fundamental truth, it is as though the concepts were seen through the lens of 1990’s marketing and therefore making it impossible to grasp the full importance of what was happening. More >